Convert your audience | Create your business

Conversion is when your target audience does as you wish. It may be they buy a product. They may be downloading a directory, filling in a form or calling to you. Each time a user meets a goal you have with your effort, it’s a conversion.

There are several tools we can put in to make the user from just looking to convert:

Newsletters – Direct Contact to Interested Customers

Newsletters are statistically a great source for converting. Maybe because customers have already shown interest by agreeing to subscribe to the newsletter – maybe even in connection with a previous purchase.

The art of newsletters is not to spoil the recipient, but a frame with the right content at the right time. Otherwise, they stop opening your newsletters or unsubscribe from their subscriptions. And the possibility of conversion disappears.

We can help you with your newsletter strategy. From what you have to offer users to say yes to subscribe – and continue with it – to a strategy for content, tone, layout, frequency, and what newsletter system you should use – or how to make the most of the system you use Already a user.

Remarketing / Retargeting – Targeted those who know you

There is up to 70% higher conversion when you hit those who have been in touch with you in advance of new contacts. So there is good sense – and business – that you are addressing users who have previously visited your website – or your social media.

We use data to track customer behavior – for example. in your webshop – and assess which behavior it is best to go for. Are there any users who have just been looking at it or is it a particular product they have been interested in?

Remarketing takes the thread from users’ visits to your website. It provides a high degree of conversion, leads, and visibility. And it gives more sales.

We help you analyze data on user behavior on your site, and together we find the opportunities there. And then we set up your retargeting campaigns – based on your goal and budget.

Marketing automation – follow up successfully

Marketing automation is targeted one-to-one marketing based on your customer’s data. It is targeted to potential customers who have been interested in visiting your website – or even added items to the shopping cart of your online store without completing the purchase. It maintains contact across channels, and you hit the right people in the right channel at the right time with the right message.

As it is in the name, it is an automated process so it does not require your time in the daily. However, it should be based on analyzes and segmentation of customer data, and then – as with everything else – we must collect data and adjust based on the results that are coming.

BtB Lead Generation – Get Leads That Are Already Interested

We can generate a report where you can see which companies and potential hot leads have visited your website. How long they have been there and what pages they have visited. You can see what they are interested in, so you know what to offer when you contact them later. It’s a unique tool that can really mean something for your sales.

Trade dispute – farewell to the world economy

Protectionism Farewell to the world economy

The era of globalization is coming to an end. Despite all criticism, she has increased prosperity to an unprecedented degree. Now world regions are threatened by a downward spiral.

Jan Willmroth works as a financial market correspondent for the Süddeutsche Zeitung in Frankfurt am Main. Grown up in the South Eifel, studied economics at the University of Cologne with a focus on energy and environmental economics, graduate of the Cologne School of Journalism. After stations at Spiegel Online, Reuters and the Wirtschaftswoche he wrote as a freelance author for several newspapers and magazines and came in 2014 to the SZ. Since then he writes about financial and commodity markets and economic policy topics. In 2016, he was awarded the Friedwart Bruckhaus Prize for his work.

These are the first signs of the end of a glorious age that people would not have known otherwise until the mid-40s, and whose benefits many of them take for granted. An age in which international flows of goods and global value chains have increased prosperity to an unprecedented degree. An age in which the advocates of free trade set the rules, many barriers disappeared and you could travel around the world with more and more ease.

This epochal development called globalization has now passed its peak, now it is leveling off – and it could start an era in which we will experience exactly the opposite development: less openness, less trade in goods, less exchange between countries, nations, people – and am End also less prosperity. There is a great danger that this will soon have to be formulated as a brutal certainty.

The symptoms already bear brand names. Harley-Davidson is such a brand name, a symbol of that part of the American dream where endless highways appear and the boundlessness of the land of the founding fathers. The EU has imposed retaliatory tariffs on the motorcycle company, and these continue to apply after the meeting of EU Commission President Jean-Claude Juncker and US President Donald Trump. Essentially, the two just agreed to talk to each other and formulate some vague intentions; the trade war is only postponed, not ended. Harley-Davidson had previously reacted to the consequences of the policy of the unpredictable president: Motorcycles for European customers will be built outside the United States in the future. Also in the balance sheet of the company, the trade dispute leaves traces, the profit has fallen significantly.

What Washington’s deal for Europe means

Will the punitive tariffs be abolished? And who in the EU should now buy American soybeans? The most important answers to the meeting of Juncker and Trump. By Cerstin Gammelin, Berlin, and Claus Hulverscheidt, New York more …

And Harley-Davidson is not alone. Aircraft manufacturer Airbus is questioning its investment in Great Britain because of Brexit. Bombardier, a Franco-Canadian manufacturer of trains and aircraft, plans to flee US tariffs from Canada with part of its production to the southern United States. Corporations around the world are working on plans for emergencies, in which protectionism becomes one of the dominant political concepts.

Ostensible is the individual news about strategic decisions of individual companies, which adjust to the best of their knowledge to changing signs in world trade and adjust their value chains; They act as rational agents in the economic system of globalized markets. Detached from the individual enterprise, the sum of these decisions is a change that is at least problematic, but may even become catastrophic – because a development is coming to an end that has completely changed the world.

The dull power of a baseball bat meets the complexity of the flow of goods

The German-American Harvard professor Theodore Levitt named this development in the Harvard Business Review in 1983: Globalization; his essay made the term popular in the economic sense. The ever-increasing interconnectedness of world trade has since transformed multinational corporations into global corporations that standardize their products to serve them worldwide. China gradually opened, South Korea became an industrial nation, many developing countries transformed into so-called emerging markets, into emerging markets. Protected by common rules and driven by falling tariffs, the volume of world trade multiplied and grew by six percent a year in the quarter century, according to Levitt’s essay – creating a true world economy.

The danger that globalization in its present form could end now is closely linked to the presidency of Donald Trump, in whose foreclosure policy the dull power of a baseball bat hits on the decades-long grown complexity of global flows of goods. The possible damage to his policy is gigantic, but not precisely calculable. The progress of the looming trade war is largely determined by what “deals” this President negotiates and how the rest of the world reacts to them.

Three theses

The symptoms: There are first signs of de-globalization.

The medical history: At least since the crisis grew the protectionist danger.

The prognosis: A catastrophic upheaval: It is not just about trade, but about the future of international cooperation.

A reaction principle has become reliable with the presidency of Trump. Whenever the US administration threatens new protectionist measures, lawyers approach open markets, business representatives, politicians, lobby groups and economists warn of the consequences of an escalating trade war. Sometimes this becomes very metaphorical: “You can imagine, if we get a cold in the German-American or European-American relationship, then many get around us pneumonia. That is why it is a high-risk thing,” said a few days ago Federal Minister of Economics Peter Altmaier.

Trade dispute hits German companies

Criminal duties trade dispute hits German companies

  • German cars, built in America, sold to Asia. That’s how connected the world is by now.
  • Exactly what will be a problem for German car companies. The trade dispute between the US and China also hits its stores.
  • The unrest is also growing in other branches of the German economy.

Caspar Busse has been working and writing for the Süddeutsche Zeitung since mid-2005, first in economics, then in media, and then in 2009 as chief economics editor, responsible for all corporate reporting. Previously studied economics at the Ludwig-Maximilians-Universität in Munich and then completed training at the Georg-von-Holtzbrinck-School for business journalists in Düsseldorf. For a total of ten years at the Handelsblatt, as a correspondent in Berlin and for five years as head of the Munich Handelsblatt office.

Max Hägler is an editor in the economics department. Born in Munich, studied Political Science there. During the civil service building a publishing house GmbH. For the 2005 general election, he began to report as a national correspondent for the “taz” from Bavaria. Since summer 2008 he is with the Süddeutsche Zeitung: first as Bayern correspondent in Regensburg, later as a business correspondent for Baden-Württemberg.

In the corporate headquarters of the car companies, the problem is shown graphically: world maps with arrows hang in Stuttgart, Munich or Wolfsburg, therein the trade flows are recorded: Between East and West across the Atlantic go the arrows, import, and export between the US and the European Union. This is already complicated, and this raises the question of how the currently constantly discussed problem – massive tariff increases – has an impact. Trade and business are getting harder, the arrows thinner, maybe that’s why jobs are in danger.

But since Friday at the latest, the whole world map is in view. Because the arrows of the German auto companies also reach to China. It is now the largest single car market – which is served not only from Europe but also from the US. German cars, built in America, sold to Asia. That’s how connected the world is by now. So vulnerable you are given the recent facet in the tariff dispute. Above all, Daimler and BMW are affected. The Stuttgart had to reduce their profit forecasts. This is not yet in the hands of the people of Munich, but they are already anticipating price increases in China. For models that are built in the US and brought to China, currently the “necessary price increases” are calculated and announced at a later date, said the carmaker on Friday. Car manufacturers Ferdinand Dudenhöffer from the University of Duisburg-Essen estimates that the two manufacturers will be shipping about 250,000 cars a year from US plants to China. BMW exports models of the X-series from Spartanburg, Daimler large SUVs of the series GLE and GLC from Tuscaloosa. These products are affected by the “largest trade war in economic history,” as China now calls developments. So restless is the situation that in the corporate headquarters at the end of the week did not even know from when exactly the higher tariffs apply and how high they are. 40 percent of tariffs is now the speech, instead of 15 percent as before. The US has submitted in this amount, China responded. And the Germans are suffering. In response, they also think about a stronger localization, so about a car in China. Already in China, about 400 000 BMW is built, such as the X3 or the long version of the 5 Series sedan. Daimler also manufactures locally, such as the C-Class, the E-Class or the GLA. “Further production relocation to China will of course cost short-term profits,” says Dudenhöffer. “But the carmakers are not thrown off track.” An exhausting, expensive dispute, but even more challenging would be, if in a further escalation level, the goods traffic between the EU and the US taxed higher. 2.5 percent towards the US, 10 percent towards Europe – these are currently the customs hurdles in the automotive industry. BMW costs this previous regulation in the year about half a billion euros, it could be significantly more: The threat of US President Donald Trump is: 20 or even 25 percent – the EU would probably follow suit.

Trade conflict between Trump and China escalates

The US imposes the threatened punitive tariffs on Chinese goods valued at $ 34 billion. China reacts with counter-tariffs – and speaks of the “biggest trade war in economic history”. By Jan Schmidbauer more …

In the rest of the German economy, the turmoil over the Beijing-Washington dispute is growing, as there are dependencies everywhere: charts with arrows indicating goods flow around the world are also hanging in corporate headquarters in other industries. Volker Treier, foreign trade chief of the German Chamber of Industry and Commerce (DIHK), revealed on Friday what is at stake: “German companies have invested more than 80 billion euros in China, and almost 400 billion euros in the US.” In both economic areas, almost one million employees work in German companies. “Many local companies are directly affected by the tariffs, for example, because they source raw materials and components from the other country,” Treier explained.

A particular problem could come to Deutsche Telekom. CEO Tim Höttges wants to merge the American subsidiary T-Mobile US with its competitor Sprint, making it one of the largest mobile operators in the United States. Because of the commercial dispute, there are now apparently disagreements. Washington is said to be writing a letter from congressmen who see the intense association of Sprint owner, Japanese technology firm Softbank, with Chinese network outfitter Huawei, as a national security risk. Now, a thorough review of the proposed merger is required. A government audit could still break the deal.

Friday, November 23, the retail trade is in black

Then Black Friday is over us again and offers and prices fall down. Just 10 years ago, Black Friday was unknown in Denmark, and at least 90% of us know what it’s all about. Both because the number of stores holding Black Friday is increasing each year and because the news media spread the message and tells stories about Black Friday – both positive and negative.

Black Friday is getting bigger and bigger
The term Black Friday is the first time in Denmark in 2010 (according to the Danish Language Board). Initially only in some online stores, and only in 2013, the first physical stores will hold Black Friday. As early as 2015, the Danes translate for just under 2 billion on Black Friday (according to Nets), and thus Black Friday is the biggest Danish shopping day for the first time – by almost half a billion more than 22 December the year before. Since then, revenue has risen every year – by 2017 we rounded 2.1 billion.

Do not miss a great deal
When the stores give us one day with a lot of great deals, we, as consumers, get the grip of fear of missing out on something. It does not matter that tomorrow we will hear about the good purchases of the neighbor if the offer has expired. It feels like a once-in-a-lifetime chance and we will annoy us if we do not get along. The fear is only reinforced by headlines such as: “Queue offer”, “Limited number” and the like.

Black Friday, -weekend and -moon
However, Black Friday is not as hysterical in Denmark as it is in the United States of America. First of all, many of the offers are not necessarily super fantastic: the media have been good at the last few years to find offers that were no better than what the goods had otherwise been offered. And, on the other hand, Danish stores are not necessarily sharp for one day. Concepts such as Black Weekend and Black November make the offerings on the Black Friday a little less exclusive – we have a little better time to make a coup.

Multiple deaths – Multiple shopping days
We avoid – perhaps why – most often the worst tumult. In the United States, blackfridaydeathcount.com counts how many people are injured or dies every year due to Black Friday. Since 2006 there are 10 people, for example. died: Trampled down by other bidders, drove wrong due to exhaustion or shot down in the battle for parking spaces. It is about as many as in the same period was killed by alligators (according to Wikipedia).

Three days after Black Friday follows “Cyber Monday” for online stores, and on November 11th it was “Singles Day” . Especially the latter still misses its very big breakthrough in Denmark.

Do you get out of the shopping days?
Do you want to benefit from the different shopping days – in your online store or business?

Nobody should be forced to new payment forms

The debate over cash Nobody should be forced to new payment forms


Dr. Marc Beise heads the business editorial department of the Süddeutsche Zeitung. Born in Mainz (born 1959), he grew up in Hesse and was socialized with Kickers Offenbach; Today he is a permanent guest in the Bayern Arena. Even as a student, journalism was his career goal, which he never lost sight of, and does not regret even 30 years after his first attempt at writing. A change in the economy was never in question for him. Even while studying (1977 to 1984 Law and Economics in Frankfurt am Main, Lausanne, and Tübingen) Beise was a volunteer of Offenbach Post. After the legal traineeship exam, he worked there from 1985 to 1989 as an editor, most recently as a head of politics, business, and news. From 1989 to 1995 he was a research associate and coordinator of the interdisciplinary DFG research group “European and International Economic Order” at the University of Tübingen. During this time he wrote the thesis “The World Trade Organization (WTO): Function, Status, Organization”, Nomos 2001. In 1995 Beise returned to journalism as an editor of the Handelsblatt in Düsseldorf, which he left in the direction of Munich in 1999 as head of economic policy. At the Süddeutsche Zeitung in Munich, Beise has long been part of the inventory. He started as Deputy Head of the Department of Economics there, and since 2007 he has been head of the business department. His main focus is on economic policy. Beise describes himself as a “neo-liberal” and a “politician of order” in the words of primordial meaning: he is, therefore, a functioning state framework within which the economy must be able to develop freely. If one had considered this sufficiently, it would never have come to the financial crisis. Conversely, the same applies: the state is important, but it can not do everything. In his weekly video blog “Summa summarum” on SZ .de, he gives insights into his thinking and his study, including an overloaded desk. On vacation, Beise writes books, most recently: “Have a lot of money”, Econ 2010, “plundering the middle class”, DVA 2009, “Germany – wrongly ruled?”, Hanser 2006.

Good news for the end of the week: A cash cap in Germany will not exist. Although it is demanded by many experts – in the discussion were 5000 euros – and corresponding regulations in several EU countries apply, the Federal Ministry of Finance of Olaf Scholz has now clearly opposed; the SPD politician cashed with its plans of his CDU predecessor Wolfgang Schäuble. This will allow citizens to continue to put as much cash on the table as they want, such as buying a car. There are seven reasons for that.

First, it must be acknowledged that the German government policy has at last listened to and taken citizens seriously. Because technically, cash is no longer needed, all payment functions could be digital, and in many countries, this has long been part of everyday life. In Germany, on the other hand, paying with cash is, for the most part, a habit, a feeling for life; All surveys confirm this. Politicians, therefore, respond correctly if they leave their money to the citizens.

And secondly, there is no need for uniform rules throughout Europe that serve the reality of life and the attitude to life in some states in order to provoke further Europe’s annoyance elsewhere. It speaks for the EU Commission that she has recognized this and has now opposed uniform rules. It would have been different in the past. That’s one – and not the first – example of the Centralists learning. It would be nice if the notorious Brussels haters would acknowledge that.

Politics gives an illusion

Thirdly, the decision against an upper limit guesses the ground, the obstruction of payments with cash is only the first step. To completely abolish the cash afterward with the sinister goal of delivering the citizens to the central banks. Thus, among others, the influential American economist Kenneth Rogoff has paid much attention to the abolition of at least larger bills, so that citizens have fewer alternatives to monetary policy measures. Whatever central banks decide, such as negative interest rates, then the citizens would have to surrender. Therefore, it comes at the right time, when the state holds back at a moment when there is growing concern that “the institutions” are harassing the citizens.

Fourth, politics finally gives the illusion that it could put criminals out of business with a stroke of the pen. The good old money case with black money still exists, but it loses its importance in times of digitization. That one could prevent terrorism by restricting the cash is already a myth. It is no coincidence that ceilings are common in countries such as Italy, where organized crime still controls parts of public life. Those who want to fight crime, should rather upgrade the investigators and strengthen the legal consciousness.

Fifth, politics also uses its cash decision to polish the civic principles of freedom and personal responsibility. The saying goes: “Cash is an imprinted freedom”. Or in a smaller coin: Cash allows for everyday business, and that can just be a purchase worth more than 5000 euros, anonymity to which the citizen in a free country is entitled.

Sixth, the state is not defenseless. Against crime, he can set the transparency obligation. So it is already the case in Germany that cash payments from 10 000 euros cannot be anonymous. That is a meaningful addition to freedom.

And seventh, the state, if it preserves old structures for good reasons, should nevertheless open up for the new. Of course, electronic payment systems are sensible and necessary in the private sector, in services, in dealing with public institutions and also in public transport. Much is still to be done here. The key point is only: no one should be forced to use the new opportunities. If you want to take it easy and want to do it like before, you are cordially invited. This is what distinguishes the open society.