Convert your audience | Create your business

Conversion is when your target audience does as you wish. It may be they buy a product. They may be downloading a directory, filling in a form or calling to you. Each time a user meets a goal you have with your effort, it’s a conversion.

There are several tools we can put in to make the user from just looking to convert:

Newsletters – Direct Contact to Interested Customers

Newsletters are statistically a great source for converting. Maybe because customers have already shown interest by agreeing to subscribe to the newsletter – maybe even in connection with a previous purchase.

The art of newsletters is not to spoil the recipient, but a frame with the right content at the right time. Otherwise, they stop opening your newsletters or unsubscribe from their subscriptions. And the possibility of conversion disappears.

We can help you with your newsletter strategy. From what you have to offer users to say yes to subscribe – and continue with it – to a strategy for content, tone, layout, frequency, and what newsletter system you should use – or how to make the most of the system you use Already a user.

Remarketing / Retargeting – Targeted those who know you

There is up to 70% higher conversion when you hit those who have been in touch with you in advance of new contacts. So there is good sense – and business – that you are addressing users who have previously visited your website – or your social media.

We use data to track customer behavior – for example. in your webshop – and assess which behavior it is best to go for. Are there any users who have just been looking at it or is it a particular product they have been interested in?

Remarketing takes the thread from users’ visits to your website. It provides a high degree of conversion, leads, and visibility. And it gives more sales.

We help you analyze data on user behavior on your site, and together we find the opportunities there. And then we set up your retargeting campaigns – based on your goal and budget.

Marketing automation – follow up successfully

Marketing automation is targeted one-to-one marketing based on your customer’s data. It is targeted to potential customers who have been interested in visiting your website – or even added items to the shopping cart of your online store without completing the purchase. It maintains contact across channels, and you hit the right people in the right channel at the right time with the right message.

As it is in the name, it is an automated process so it does not require your time in the daily. However, it should be based on analyzes and segmentation of customer data, and then – as with everything else – we must collect data and adjust based on the results that are coming.

BtB Lead Generation – Get Leads That Are Already Interested

We can generate a report where you can see which companies and potential hot leads have visited your website. How long they have been there and what pages they have visited. You can see what they are interested in, so you know what to offer when you contact them later. It’s a unique tool that can really mean something for your sales.

Trade dispute – farewell to the world economy

Protectionism Farewell to the world economy

The era of globalization is coming to an end. Despite all criticism, she has increased prosperity to an unprecedented degree. Now world regions are threatened by a downward spiral.

Jan Willmroth works as a financial market correspondent for the Süddeutsche Zeitung in Frankfurt am Main. Grown up in the South Eifel, studied economics at the University of Cologne with a focus on energy and environmental economics, graduate of the Cologne School of Journalism. After stations at Spiegel Online, Reuters and the Wirtschaftswoche he wrote as a freelance author for several newspapers and magazines and came in 2014 to the SZ. Since then he writes about financial and commodity markets and economic policy topics. In 2016, he was awarded the Friedwart Bruckhaus Prize for his work.

These are the first signs of the end of a glorious age that people would not have known otherwise until the mid-40s, and whose benefits many of them take for granted. An age in which international flows of goods and global value chains have increased prosperity to an unprecedented degree. An age in which the advocates of free trade set the rules, many barriers disappeared and you could travel around the world with more and more ease.

This epochal development called globalization has now passed its peak, now it is leveling off – and it could start an era in which we will experience exactly the opposite development: less openness, less trade in goods, less exchange between countries, nations, people – and am End also less prosperity. There is a great danger that this will soon have to be formulated as a brutal certainty.

The symptoms already bear brand names. Harley-Davidson is such a brand name, a symbol of that part of the American dream where endless highways appear and the boundlessness of the land of the founding fathers. The EU has imposed retaliatory tariffs on the motorcycle company, and these continue to apply after the meeting of EU Commission President Jean-Claude Juncker and US President Donald Trump. Essentially, the two just agreed to talk to each other and formulate some vague intentions; the trade war is only postponed, not ended. Harley-Davidson had previously reacted to the consequences of the policy of the unpredictable president: Motorcycles for European customers will be built outside the United States in the future. Also in the balance sheet of the company, the trade dispute leaves traces, the profit has fallen significantly.

What Washington’s deal for Europe means

Will the punitive tariffs be abolished? And who in the EU should now buy American soybeans? The most important answers to the meeting of Juncker and Trump. By Cerstin Gammelin, Berlin, and Claus Hulverscheidt, New York more …

And Harley-Davidson is not alone. Aircraft manufacturer Airbus is questioning its investment in Great Britain because of Brexit. Bombardier, a Franco-Canadian manufacturer of trains and aircraft, plans to flee US tariffs from Canada with part of its production to the southern United States. Corporations around the world are working on plans for emergencies, in which protectionism becomes one of the dominant political concepts.

Ostensible is the individual news about strategic decisions of individual companies, which adjust to the best of their knowledge to changing signs in world trade and adjust their value chains; They act as rational agents in the economic system of globalized markets. Detached from the individual enterprise, the sum of these decisions is a change that is at least problematic, but may even become catastrophic – because a development is coming to an end that has completely changed the world.

The dull power of a baseball bat meets the complexity of the flow of goods

The German-American Harvard professor Theodore Levitt named this development in the Harvard Business Review in 1983: Globalization; his essay made the term popular in the economic sense. The ever-increasing interconnectedness of world trade has since transformed multinational corporations into global corporations that standardize their products to serve them worldwide. China gradually opened, South Korea became an industrial nation, many developing countries transformed into so-called emerging markets, into emerging markets. Protected by common rules and driven by falling tariffs, the volume of world trade multiplied and grew by six percent a year in the quarter century, according to Levitt’s essay – creating a true world economy.

The danger that globalization in its present form could end now is closely linked to the presidency of Donald Trump, in whose foreclosure policy the dull power of a baseball bat hits on the decades-long grown complexity of global flows of goods. The possible damage to his policy is gigantic, but not precisely calculable. The progress of the looming trade war is largely determined by what “deals” this President negotiates and how the rest of the world reacts to them.

Three theses

The symptoms: There are first signs of de-globalization.

The medical history: At least since the crisis grew the protectionist danger.

The prognosis: A catastrophic upheaval: It is not just about trade, but about the future of international cooperation.

A reaction principle has become reliable with the presidency of Trump. Whenever the US administration threatens new protectionist measures, lawyers approach open markets, business representatives, politicians, lobby groups and economists warn of the consequences of an escalating trade war. Sometimes this becomes very metaphorical: “You can imagine, if we get a cold in the German-American or European-American relationship, then many get around us pneumonia. That is why it is a high-risk thing,” said a few days ago Federal Minister of Economics Peter Altmaier.

Trade dispute hits German companies

Criminal duties trade dispute hits German companies

  • German cars, built in America, sold to Asia. That’s how connected the world is by now.
  • Exactly what will be a problem for German car companies. The trade dispute between the US and China also hits its stores.
  • The unrest is also growing in other branches of the German economy.

Caspar Busse has been working and writing for the Süddeutsche Zeitung since mid-2005, first in economics, then in media, and then in 2009 as chief economics editor, responsible for all corporate reporting. Previously studied economics at the Ludwig-Maximilians-Universität in Munich and then completed training at the Georg-von-Holtzbrinck-School for business journalists in Düsseldorf. For a total of ten years at the Handelsblatt, as a correspondent in Berlin and for five years as head of the Munich Handelsblatt office.

Max Hägler is an editor in the economics department. Born in Munich, studied Political Science there. During the civil service building a publishing house GmbH. For the 2005 general election, he began to report as a national correspondent for the “taz” from Bavaria. Since summer 2008 he is with the Süddeutsche Zeitung: first as Bayern correspondent in Regensburg, later as a business correspondent for Baden-Württemberg.

In the corporate headquarters of the car companies, the problem is shown graphically: world maps with arrows hang in Stuttgart, Munich or Wolfsburg, therein the trade flows are recorded: Between East and West across the Atlantic go the arrows, import, and export between the US and the European Union. This is already complicated, and this raises the question of how the currently constantly discussed problem – massive tariff increases – has an impact. Trade and business are getting harder, the arrows thinner, maybe that’s why jobs are in danger.

But since Friday at the latest, the whole world map is in view. Because the arrows of the German auto companies also reach to China. It is now the largest single car market – which is served not only from Europe but also from the US. German cars, built in America, sold to Asia. That’s how connected the world is by now. So vulnerable you are given the recent facet in the tariff dispute. Above all, Daimler and BMW are affected. The Stuttgart had to reduce their profit forecasts. This is not yet in the hands of the people of Munich, but they are already anticipating price increases in China. For models that are built in the US and brought to China, currently the “necessary price increases” are calculated and announced at a later date, said the carmaker on Friday. Car manufacturers Ferdinand Dudenhöffer from the University of Duisburg-Essen estimates that the two manufacturers will be shipping about 250,000 cars a year from US plants to China. BMW exports models of the X-series from Spartanburg, Daimler large SUVs of the series GLE and GLC from Tuscaloosa. These products are affected by the “largest trade war in economic history,” as China now calls developments. So restless is the situation that in the corporate headquarters at the end of the week did not even know from when exactly the higher tariffs apply and how high they are. 40 percent of tariffs is now the speech, instead of 15 percent as before. The US has submitted in this amount, China responded. And the Germans are suffering. In response, they also think about a stronger localization, so about a car in China. Already in China, about 400 000 BMW is built, such as the X3 or the long version of the 5 Series sedan. Daimler also manufactures locally, such as the C-Class, the E-Class or the GLA. “Further production relocation to China will of course cost short-term profits,” says Dudenhöffer. “But the carmakers are not thrown off track.” An exhausting, expensive dispute, but even more challenging would be, if in a further escalation level, the goods traffic between the EU and the US taxed higher. 2.5 percent towards the US, 10 percent towards Europe – these are currently the customs hurdles in the automotive industry. BMW costs this previous regulation in the year about half a billion euros, it could be significantly more: The threat of US President Donald Trump is: 20 or even 25 percent – the EU would probably follow suit.

Trade conflict between Trump and China escalates

The US imposes the threatened punitive tariffs on Chinese goods valued at $ 34 billion. China reacts with counter-tariffs – and speaks of the “biggest trade war in economic history”. By Jan Schmidbauer more …

In the rest of the German economy, the turmoil over the Beijing-Washington dispute is growing, as there are dependencies everywhere: charts with arrows indicating goods flow around the world are also hanging in corporate headquarters in other industries. Volker Treier, foreign trade chief of the German Chamber of Industry and Commerce (DIHK), revealed on Friday what is at stake: “German companies have invested more than 80 billion euros in China, and almost 400 billion euros in the US.” In both economic areas, almost one million employees work in German companies. “Many local companies are directly affected by the tariffs, for example, because they source raw materials and components from the other country,” Treier explained.

A particular problem could come to Deutsche Telekom. CEO Tim Höttges wants to merge the American subsidiary T-Mobile US with its competitor Sprint, making it one of the largest mobile operators in the United States. Because of the commercial dispute, there are now apparently disagreements. Washington is said to be writing a letter from congressmen who see the intense association of Sprint owner, Japanese technology firm Softbank, with Chinese network outfitter Huawei, as a national security risk. Now, a thorough review of the proposed merger is required. A government audit could still break the deal.

Friday, November 23, the retail trade is in black

Then Black Friday is over us again and offers and prices fall down. Just 10 years ago, Black Friday was unknown in Denmark, and at least 90% of us know what it’s all about. Both because the number of stores holding Black Friday is increasing each year and because the news media spread the message and tells stories about Black Friday – both positive and negative.

Black Friday is getting bigger and bigger
The term Black Friday is the first time in Denmark in 2010 (according to the Danish Language Board). Initially only in some online stores, and only in 2013, the first physical stores will hold Black Friday. As early as 2015, the Danes translate for just under 2 billion on Black Friday (according to Nets), and thus Black Friday is the biggest Danish shopping day for the first time – by almost half a billion more than 22 December the year before. Since then, revenue has risen every year – by 2017 we rounded 2.1 billion.

Do not miss a great deal
When the stores give us one day with a lot of great deals, we, as consumers, get the grip of fear of missing out on something. It does not matter that tomorrow we will hear about the good purchases of the neighbor if the offer has expired. It feels like a once-in-a-lifetime chance and we will annoy us if we do not get along. The fear is only reinforced by headlines such as: “Queue offer”, “Limited number” and the like.

Black Friday, -weekend and -moon
However, Black Friday is not as hysterical in Denmark as it is in the United States of America. First of all, many of the offers are not necessarily super fantastic: the media have been good at the last few years to find offers that were no better than what the goods had otherwise been offered. And, on the other hand, Danish stores are not necessarily sharp for one day. Concepts such as Black Weekend and Black November make the offerings on the Black Friday a little less exclusive – we have a little better time to make a coup.

Multiple deaths – Multiple shopping days
We avoid – perhaps why – most often the worst tumult. In the United States, blackfridaydeathcount.com counts how many people are injured or dies every year due to Black Friday. Since 2006 there are 10 people, for example. died: Trampled down by other bidders, drove wrong due to exhaustion or shot down in the battle for parking spaces. It is about as many as in the same period was killed by alligators (according to Wikipedia).

Three days after Black Friday follows “Cyber Monday” for online stores, and on November 11th it was “Singles Day” . Especially the latter still misses its very big breakthrough in Denmark.

Do you get out of the shopping days?
Do you want to benefit from the different shopping days – in your online store or business?

Nobody should be forced to new payment forms

The debate over cash Nobody should be forced to new payment forms


Dr. Marc Beise heads the business editorial department of the Süddeutsche Zeitung. Born in Mainz (born 1959), he grew up in Hesse and was socialized with Kickers Offenbach; Today he is a permanent guest in the Bayern Arena. Even as a student, journalism was his career goal, which he never lost sight of, and does not regret even 30 years after his first attempt at writing. A change in the economy was never in question for him. Even while studying (1977 to 1984 Law and Economics in Frankfurt am Main, Lausanne, and Tübingen) Beise was a volunteer of Offenbach Post. After the legal traineeship exam, he worked there from 1985 to 1989 as an editor, most recently as a head of politics, business, and news. From 1989 to 1995 he was a research associate and coordinator of the interdisciplinary DFG research group “European and International Economic Order” at the University of Tübingen. During this time he wrote the thesis “The World Trade Organization (WTO): Function, Status, Organization”, Nomos 2001. In 1995 Beise returned to journalism as an editor of the Handelsblatt in Düsseldorf, which he left in the direction of Munich in 1999 as head of economic policy. At the Süddeutsche Zeitung in Munich, Beise has long been part of the inventory. He started as Deputy Head of the Department of Economics there, and since 2007 he has been head of the business department. His main focus is on economic policy. Beise describes himself as a “neo-liberal” and a “politician of order” in the words of primordial meaning: he is, therefore, a functioning state framework within which the economy must be able to develop freely. If one had considered this sufficiently, it would never have come to the financial crisis. Conversely, the same applies: the state is important, but it can not do everything. In his weekly video blog “Summa summarum” on SZ .de, he gives insights into his thinking and his study, including an overloaded desk. On vacation, Beise writes books, most recently: “Have a lot of money”, Econ 2010, “plundering the middle class”, DVA 2009, “Germany – wrongly ruled?”, Hanser 2006.

Good news for the end of the week: A cash cap in Germany will not exist. Although it is demanded by many experts – in the discussion were 5000 euros – and corresponding regulations in several EU countries apply, the Federal Ministry of Finance of Olaf Scholz has now clearly opposed; the SPD politician cashed with its plans of his CDU predecessor Wolfgang Schäuble. This will allow citizens to continue to put as much cash on the table as they want, such as buying a car. There are seven reasons for that.

First, it must be acknowledged that the German government policy has at last listened to and taken citizens seriously. Because technically, cash is no longer needed, all payment functions could be digital, and in many countries, this has long been part of everyday life. In Germany, on the other hand, paying with cash is, for the most part, a habit, a feeling for life; All surveys confirm this. Politicians, therefore, respond correctly if they leave their money to the citizens.

And secondly, there is no need for uniform rules throughout Europe that serve the reality of life and the attitude to life in some states in order to provoke further Europe’s annoyance elsewhere. It speaks for the EU Commission that she has recognized this and has now opposed uniform rules. It would have been different in the past. That’s one – and not the first – example of the Centralists learning. It would be nice if the notorious Brussels haters would acknowledge that.

Politics gives an illusion

Thirdly, the decision against an upper limit guesses the ground, the obstruction of payments with cash is only the first step. To completely abolish the cash afterward with the sinister goal of delivering the citizens to the central banks. Thus, among others, the influential American economist Kenneth Rogoff has paid much attention to the abolition of at least larger bills, so that citizens have fewer alternatives to monetary policy measures. Whatever central banks decide, such as negative interest rates, then the citizens would have to surrender. Therefore, it comes at the right time, when the state holds back at a moment when there is growing concern that “the institutions” are harassing the citizens.

Fourth, politics finally gives the illusion that it could put criminals out of business with a stroke of the pen. The good old money case with black money still exists, but it loses its importance in times of digitization. That one could prevent terrorism by restricting the cash is already a myth. It is no coincidence that ceilings are common in countries such as Italy, where organized crime still controls parts of public life. Those who want to fight crime, should rather upgrade the investigators and strengthen the legal consciousness.

Fifth, politics also uses its cash decision to polish the civic principles of freedom and personal responsibility. The saying goes: “Cash is an imprinted freedom”. Or in a smaller coin: Cash allows for everyday business, and that can just be a purchase worth more than 5000 euros, anonymity to which the citizen in a free country is entitled.

Sixth, the state is not defenseless. Against crime, he can set the transparency obligation. So it is already the case in Germany that cash payments from 10 000 euros cannot be anonymous. That is a meaningful addition to freedom.

And seventh, the state, if it preserves old structures for good reasons, should nevertheless open up for the new. Of course, electronic payment systems are sensible and necessary in the private sector, in services, in dealing with public institutions and also in public transport. Much is still to be done here. The key point is only: no one should be forced to use the new opportunities. If you want to take it easy and want to do it like before, you are cordially invited. This is what distinguishes the open society.

Transforming the business is also a matter of culture

On the occasion of the conference “Objective better living in business” organized by the Institute MVE November 21 at the House of Polytechnic in Paris, Edenred organized a workshop on the theme “Corporate culture and change management: the heart of “Reactor transformation” “. Return on the intervention of Gilles Verrier, President of HR Identity and author of “Should we release the company?”.

” There is no choice: if the business does not change, it dies “. Gilles Verrier cannot be more clear: the transformation of the company is inevitable because it responds to a triple revolution in its environment:

  • business revolution, with the transition from an economic model based on mass production to a tense competitive universe that calls for more agility and responsiveness;
  • a revolution in the aspirations of employees, with the end of the era of absolute respect for authority and work as a duty, and the emergence of fulfillment at work and the quest for meaning;
  • the information revolution, accessible to all, which gives power to the one who is able to select and disseminate the right information.

A triple revolution that, according to Gilles Verrier, translates into HR language terms such as agility, ability to adapt to the customer, accountability, trust.

First, transform the content of the work

What is the first transformation to be carried out? Gilles Verrier responds without hesitation: ” The content of the work! Formerly, the important thing was the quality of the execution of a task, today it is necessary to be able to leave the frame, not to apply the rule when the situation requires it “.

The author then tells a role play of 300 managers of a bank. ” In your absence, and unable to reach you, a collaborator decides to give a loan to the best client of the agency who threatens to leave the establishment. What’s your reaction ? “. Results: 100 managers congratulate him for having taken this initiative: “they are in the new world”, comments Gilles Verrier; 100 punish him for leaving the frame, “they are in the old world”. 100 try to reconcile the two, “they are in hypocrisy”.

Harmonize structure and culture

Often, the company chooses the facility: the change of organization. Transformation involves walking on both legs: structure (organization) and behavior (culture).
An example: the Yellow Pages, which went from a business model in which the regional press constituted the bulk of its competitors, to the world of the Internet where the company is facing Google. From a time when advertising contracts were negotiated over six months to today, where everything is played in two hours. The question of the speed of the answer became central, which meant that Pages Jaunes rethought both its organization and its culture.

How to characterize one’s culture with regard to its stakes? What are the new temporalities? What are the impacts on trades? What is the history of the company? How to define one’s relationship with another? So many questions to ask. ” Changing culture is an in-depth job “, insists Gilles Verrier.

As for the conditions for success, Gilles Verrier reveals three essential ones:

  1. to associate the collaborators with the cultural transformation and not to impose on them;
  2. explain why by letting them find how ;
  3. and apply to oneself the changes in behavior expected of others.

Three examples of cultural change

During his presentation, Gilles Verrier mentioned three examples of cultural change he has led.

  • An agro-food site near Nantes is anchored in a culture of conflict. The challenge is to transform the mental representation of employees based on a vision of two actors (management, employees) with conflicting interests. How? By introducing a third actor: the client. Customers visit the company to explain the issues to employees. After six months, half of the employees sign a petition to review the agreement on working time and put the customer at the center of concerns. Since then, the site has not experienced any local conflict.
  • The results of the Italian subsidiary of a large retail group are down. The level of employee engagement is very low, they focus only on the prescribed tasks and have no sense of customer relationship. For three months, the company will ask each employee to find an idea to improve the relationship with the customer and share it on a collaborative platform. After a few weeks, 5,000 ideas are already registered.
  • A large bank raises the question of the culture of performance. It works on the behaviors of managers by a system of simulation to maintain the same level of benevolence and strengthen the requirement of managers. In the key, an improvement of the economic results.

 

Offer business gifts, is it still a pleasure?

Every year, these are the same questions in the run-up to the end of the year holidays: to whom should we offer corporate gifts?

All professions do not have the same customs when it comes to corporate gifts. In a general way, this tradition tends to be more limited budgetary than the time of our fathers. Corporate gifts today are part of a strictly regulated framework to prevent the risk of corruption, especially when they are addressed to a public authority. There are two types: business gifts for customers and gifts for employees.

Deductible expenses

The former can be considered as deductible expenses of the profit, with a triple condition: they must be done in the interest of the company, without compensation, and the cause must be lawful. Above 3,000 euros per year, they must be entered in the special statement of overheads. In addition, the tax administration may consider that their amount is too important, or that they do not serve the interest of the company, and reintegrate them in the income statement … Note that VAT is only deductible for values below 65 euros TTC.

Benefits in kind

Gifts to employees are normally regarded as benefits in kind and therefore subject to social security contributions, with the exception of certain professions such as sales forces. When their value is low (no more than 5% of the monthly social security ceiling), and when they are offered for a specific occasion (Christmas, marriage, etc.), they are exempt from income tax. We can not avoid mentioning the value of gift vouchers, which leave beneficiaries with the final choice while optimizing the tax and social treatment of the bonus.

Attention as much as a gift

So much for the legal framework that should not spoil the pleasure of offering. Because to have a real range, the gift must translate a real gesture, not just a vague custom. It is better to limit the number of recipients than to distribute a totally impersonal gift. In this respect, the word that accompanies the present is at least as important as the latter.

Also avoid, especially with customers, an excess of generosity that can become suspicious. Conversely, it is better not to be stingy with a boilerplate or visibly very cheap.

Get out of the frame

The gift is also out of the strict framework of a business or professional life. Fantasy is not forbidden: so a consulting company used to send a team of masseur-relaxologists to its customers during the truce confectioners. And another invited them to a human foosball party!

Nor is it forbidden to think of the spouse of the lucky recipient. A meal, a weekend, an invitation …, the gift for two is often fly.

Why not involve employees in thinking?

Your ideal business: all the keys to choose it without error

The first steps towards self-employment are the most complicated of all. Every entrepreneur in diapers has a lot of ideas and projects going around in his head but he is not able to put order and decide on one. Is there any way to find out which business is best for each person? Today we will review what are the factors to take into account so that you can know which is your ideal business.

Your ideal business: keys to choose it

  1. Are you passionate?

It is essential that you are passionate about the business idea that you want to put into practice. The journey of the entrepreneur to achieve the first results is quite hard. If you do not have a passion for what you do, it will be more difficult for you to overcome the obstacles and persist until you achieve success.

  1. What knowledge do you have?

You should not invest time or money in a business that you do not fully understand. The greater your knowledge of the sector, the competition or the product, the greater your chances of getting an advantage over the rest.

  1. Are you an expert?

If you accompany your knowledge of a wide professional experience in that market, everything will be much easier for you. If you already know how to get involved in the intricacies of the sector or if you are an expert in dealing with your potential clients, you have a lot of advantages compared to other entrepreneurs who do not enjoy that position.

  1. Are there barriers to entry?

Entry barriers are factors that hinder access to a certain market. For example, if to set up the business you need to make a large financial outlay that puts you at the height of your competition, that would be the entry barrier that you would have to overcome. Are you in a position to overcome it?

  1. Do you have something different to contribute?

If your market niche competes and you do the same as everyone else, you will surely not get good results. To a large extent, your success or failure will depend on your ability to appear different. For this reason, it is essential that you answer this question with sincerity: do you have something different to contribute to your customers?

  1. What are you willing to risk?

Entrepreneurship involves risk. You must be clear to what extent you are willing to take risks. Time and money are the two most repeated risks: How long are you willing to “lose” until you get the first benefits? How much money can you lose if you do not succeed? Depending on what the answers are, you can opt for some business ideas and discard others.

  1. What kind of reward do you expect?

Not all entrepreneurs seek the same reward for their businesses. Some seek to obtain a more or less stable salary each month with a reasonable work schedule. Others seek the highest possible income and to get it they are willing to invest all the hours they need. The expected reward also determines what your ideal business may be.

Answering these seven questions the long list of business ideas you have in your head will be greatly reduced. In principle, the choice of your ideal business should be much easier.

Attract your audience online

Attractiveness acts as the word more than suggests to attract your audience. There are different options for that. The common denominator is to be relevant and interesting.

SEO – when the target audience comes by itself

Google and the other search engines deliver the vast majority of traffic on the Internet. And there are users who have even searched for a topic you can help them with. They are already interested and maybe even ready to buy. So it’s important that they find you!

The vast majority – as in more than 90% – click on a result on the first page. It is important that your website appears there, as appropriate. We help you to define which words and expressions you want to be found on. What are the users looking for and what do you have of relevant content to offer? The content of your site should match what your target audience is looking for – we also help.

Then we help you optimize the technical part. There is almost always something on a website that is devastating to what the search engines are looking for. We will help you with that.

In addition to all we can do on your website (on-page), it is important to optimize the ‘off-page’. It’s primarily about getting elsewhere on the web to link to your page. And not just links from other places, but from the right other places.

SEM ads for relevant clicks

In addition to optimizing your site so users can find it on search engines, we can help you advertise. SEM (Search Engine Marketing) or Search Engine Advertising – “AdWords” or “Google Ads” – is often a good support for raising awareness online. It can seat you on the first page of the search results, and you pay per. Click, so your money will not go to exposure, but to real effect.

And we almost promise to promise you better results or save money on your search engine advertising. Experience tells us that we can usually improve your SEM with better campaign structure, sharper conversion goals, and improved click rates – it would also like to prove you.

It is important to choose the right keywords and terms. To select the relevant ad types and to formulate the ads correctly. Part of the advertisement will often be “retargeting” when you hit those who have already visited your site. Up to 70% more likely to make them respond – buy.

Social Media can give a commitment

80% of Danes have a profile of at least one social media (according to Statistics Denmark). And they also expect to meet companies and organizations on the relevant platforms – Facebook, LinkedIn, Instagram, YouTube, SnapChat, Twitter and what they are otherwise called. You hardly need to be anywhere, and we’ll help you assess which

If you are interesting and relevant, social media can give you visibility and commitment. And the more engaged your followers are, the easier you make them for customers – for example, the goal of your social media.

We can also help you with engaging content. Targeted and relevant. Most often you should expect to advertise on social media. Among other things, “retargeting” or “remarketing” will also be relevant to social media. Thus, targeting those who have already shown interest in you and your site.

Social media is a continuous process. Therefore, we keep ongoing meetings and workshops so that we can plan the effort together and define focus areas. As always with your goals in mind.

Content marketing – Create effect with relevant content

The term ‘content marketing’ covers delivering relevant, inspiring and engaging content. You may already do that, you mean, and it is very possible. However, many companies do not have a structured content management strategy. A well-defined plan gives you an overview so you can better benefit from your content marketing.

Good content is not filled with sales messages. It is more about engaging the target group. Make them comment and share your content. Via social media and links. What is called ‘viral marketing’ is a form of content marketing where your content is spread on the web from user to user to user to …

The good content should not only be on your own website. It should, for example, also be on relevant subject sites or portals. It’s on social media. It must spread and spread, and you must always remember that you have a goal that you must follow up and structure and adapt the effort. We help you with the process – from strategy and content to follow-up.

Influencer Marketing – Let others tell you about

Recommendations and reviews have always been effective marketing. Influencer marketing is a form of paid reference. Here we get opinion makers (bloggers, youtube, etc.) who have many followers online to talk about you, your business and your product. The credibility of opinion polls plays a part in the conversation, and their followers are loyal and interested. If your performance matches the normal topic of the sentence dinner, the conversation is natural and relevant – even though it is not hidden that it’s advertising.

Viewers – “influencers” – are available in several sizes, depending on how many followers they have. The big ones reach the most but are also the most expensive. The little ones reach fewer, but are comparatively cheaper – and often their credibility is also higher than the stores. What is relevant to use and what to use is acting as much about your goal. And do not worry – we’ll help you.

Connecting Small Businesses and Customers Digitally

Are you satisfied with the contacts that your business receives each month? Probably not, that’s why your search led here on this page. The fact is that it is not possible to ensure the growth of business without a digital marketing agency. Even if you are spending too much time, as well as marketing money, when it is not organized in a digital manner, it is not shocking.

It is possible to improve the knowledge of your brand with digital marketing strategies and the most interesting thing to know is that it can be organized easily. With few simple efforts in the right direction, you can easily achieve increase your online presence and is the best way to find more potential customers.

The world of digital marketing is currently derived from search engine optimization and in order to organize it well, it is necessary to focus on several factors. The list includes website design, mobile connectivity, email marketing, content, services and much more. Next, we have discussed some of the most essential techniques to improve connectivity between companies and customers; We hope it will help you in the growth of your small business.

Responsive Web Design:
If you have created an online website, then it is perfectly fine, but if it is still missing, then you have to take immediate action. Experts believe that in this 21st century if your business is not present online, it can not bring the desired benefits to you. All efforts made for online marketing will ultimately drive traffic to your website so you will want to be very sensitive so you can handle loads of traffic. In addition, it must operate efficiently in a wide range of devices with different screen sizes, orientations, definitions, etc.

Improve the content of the website:
The second most important requirement is to make smart decisions to improve your content on the website. Never forget that you are dealing with the intelligent generation of today and that you need highly satisfactory answers for your queries. Therefore, it is good to take a look beyond the confusion and poor content strategy. You may also prefer to hire professionals to develop rich content that can make your customers happy. It should seem relevant to your niche and the best way is to use appropriate keywords for the content.

Use the power of email marketing:
The professionals call it one of the easiest ways to promote products and services to end users. But these emails must be well organized according to the interests of their buyers. Poorly organized messages create a bad impact on the business and your subscribers can soon get angry. At the most basic level, you need to collect the email addresses of your potential buyers, create relevant messages and send them. I prefer to update personalized emails according to the need and taste of the individual buyer, as it helps them feel more connected to their business.